Headlining

If there's one thing I hate about advertising, it's the clients. If it weren't for them, ads would actually be good. Clients are the ones that make them boring and lame.

For example, right now I'm writing for this wine company. I wrote a perfectly smart, entertaining and informative brochure for them. Today I received feedback that the clients loved it, but they would like to remove everything that is remotely fun, clever or the least bit edgy.

So I think they'll really like the new headline I just wrote for the cover: WE PUT THE 'HARD ON' IN CHARDONNAY!